10 Hacks on How Authors Should Use Social Media to Their Benefit

When it comes to writing, there are two primary things – social media and query letters. Social media and digital platforms are great for authors so as to get their work published eventually. And, it’s not just about selling books; a lot of work is done even before the beginning of the book sale even though you’d have heard on the contrary. When it comes to social media, there are some authors or writers who face a writer’s block. Yes! You can write a full novel of say around 80,000 words but you don’t know a thing about writing on…

How to Make your New Book Release a Success

Marketing takes organization, planning, and consistent action: it’s hard work. Fortunately, marketing is about fostering relationships and connections, which can prove rewarding to you and your fans. And since you know your book very well, your reasons for writing, your backstory, and who the ideal reader is, you need to put a plan in place to best connect with the intended audience and share your story. You have put a lot of effort into writing, editing and making arrangements for your book to be published that thought of adding more work isn’t a less appealing idea. But if you launch…

How to use Facebook Groups

Offering the audience a dedicated community space can assist in making them feel more connected to an author and a book. Some of these communities might have few members, but members of the group usually become advocates of the writer. This is crucial when creating a word-of-mouth buzz. Authors and publishers create a Facebook group to house these communities. When you use a Facebook page, you will have to use a boosted post for it to appear in your audience news feed. This isn’t the case for Facebook groups as group updates appear in the newsfeed without boosting them. Members…

Authors Making it Big Need to Stop Making Marketing Mistakes

Stop Press! Authors, you may just be making some big mistakes when it comes to marketing your books. We know that, as authors, you want to share your story with the whole world. But, sometimes, an author’s eagerness to share may just cost them. Below are our top ten marketing mistakes that authors make. Have a gander – are you guilty of any of them? Taking a back-seat approach Put simply, if you sit back and do nothing, don’t expect there to be a driver driving forward sales of your book. Books don’t sell themselves and, realistically for most of…

How to Engage Readers with Your New Releases

Every single day the book marketplace is presented with hundreds of new authors and books. Their readers are flooded with messages, pictures, persuasion to buy and promotional offers. The market is fit to bursting. So, how can you carve your way through the others to try and rise to the top and your books be picked up from the shelves (virtually or physically!)? Firstly, you need to remember that you and your book are unique and, as such, in what is such highly competitive field, you need hook your readers with promotional material that’s compelling and makes your book stand…

Book Marketing Basics for New Authors

With so many book marketing strategies available to promote a book, one can easily be overwhelmed and find it hard to decide what to do and when to do it. Marketing a book is the harder part of the book publishing process and needs proper planning. A good book with a clear audience in mind is an essential part of publishing success. But, the most important thing is to ensure that the intended audience can discover, purchase and tell others about your book. Competition makes book promotion necessary There is an increasing number of eBooks written every day and the…

How to Set up an Author Website

Writing a book isn’t easy. It takes skill, time, commitment, and passion. Even after completing your masterpiece, you will still need to find an audience for your article, short story or novel. A website will be of great help when looking for the audience. An author website is a crucial tool for long-term platform and book promotion. A website is used to share all the information surrounding the literary life. You can share photos, news, links and writing samples to book retailers and social networks in one place. It should be a resource that is available 24/7 to your readers.…

Self-publishing: Increasing Sales With an E-mail List

With platforms like Lulu, CreateSpace, and Smashwords, one can publish his/her book independently. This way, you won’t have to go through all the bureaucracy that publishing houses would most definitely subject you to. What’s more, if you choose to publish your book on such a platform, you won’t have to pay a dime and you can get as much as 80% of the sales. Self-publishing, in spite of those who badmouth it (particularly to the end of making you change your mind), can return some outstanding revenue if you do it properly. If you’ve already published a couple of books…